Lead Ads

Do Social Media Ads Work? Here’s Proof They Do (When Done Right!)

January 07, 20253 min read

When it comes to growing your business, one of the most common doubts we hear is: “Do social media ads really work?” If you’ve thought that, you’re not alone – but you might be missing out on one of the most effective tools to generate leads and grow your pipeline.

Here’s the truth: Social media ads do work, but only if you have the right strategy. Let’s break down a recent campaign targeting a cold audience of homebuyers. The results? Nothing short of game-changing.

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Campaign Results: 5 Days of Real Success

In just five days, here’s what our campaign accomplished:
14 high-quality leads generated
Cost per lead: $1.84 – far outperforming the industry average of $10-$15 per lead
Click-through rate (CTR): 6.80% – well above the typical CTR of 1%–2%
Cost per click (CPC): $0.29 (all clicks) – delivering incredible ROI

With a small daily budget of $5, we generated big results by strategically targeting local homebuyers ready to explore their options.

The Secret to a Winning Strategy

It’s not just about running ads – it’s about running the right ads. Here’s what made this campaign a success:

  • Engaging Creative: We used a carousel ad format to showcase multiple features and benefits of homeownership, encouraging interaction and clicks.

  • Precise Targeting: By focusing on a cold audience of locals interested in buying a home, we ensured the ads were shown to the right people at the right time.

  • Clear Call-to-Action: The ad prompted viewers to take action immediately, boosting lead conversions.

Leads Are Only the Beginning

Getting leads is exciting, but here’s a reality check: Most leads won’t convert overnight. Research shows:

  • Online leads often take 6–12 months to convert.

  • The average conversion rate for online leads is just 1%–3%.

Without a strong follow-up strategy, many of those leads could disappear. That’s why the real work begins once the leads come in.

How to Turn Leads Into Clients

Want to maximize your ROI and turn those leads into buyers? Here’s how we help clients build a system that works:

1️⃣ Retargeting Ads: Keep your brand in front of your leads with follow-up ads that remind them why they reached out in the first place.

2️⃣ Email Campaigns: Nurture leads with valuable content like housing market updates, tips for first-time buyers, and personalized property recommendations.

3️⃣ Direct Follow-Up: Engage leads personally at key moments in their decision-making process. A quick text, call, or DM shows you’re proactive and invested in their needs.

The Bottom Line

Social media ads are one of the most effective ways to generate leads – but that’s only part of the story. Without a strategy to nurture and convert those leads, you’re leaving potential sales on the table.

From crafting high-performing ad campaigns to providing tools and tips to follow up effectively, we’re here to help you every step of the way.

If you’re ready to grow your pipeline and start turning leads into clients, let’s create a system that works for your business.

📩 Contact us today to start seeing results!

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Larry Hales

LARRY HALES Marketing Innovator Obsessed with 🧠 AI-Driven Strategies | Consultant | Speaker | Author Larry Hales brings over three decades of comprehensive experience in marketing and technology to the forefront of small business growth. As the visionary behind Summit Marketing, he specializes in empowering small businesses, solopreneurs, and entrepreneurs with the tools and strategies essential for thriving in today's digital landscape. With a background deeply rooted in advertising, photography, design, and printing, Larry offers a holistic view of digital marketing. His expertise now extends beyond real estate, covering various industries where he applies his passion for AI-driven marketing strategies, brand development, lead generation, customer relationship management (CRM), and social media to help businesses navigate the complexities of online marketing. Larry's approach is highly personalized, focusing on the unique challenges and pain points of small businesses. He is dedicated to demystifying the digital world, making cutting-edge marketing tools accessible and actionable for businesses at any scale. His ability to translate complex concepts into practical, growth-oriented solutions makes him a sought-after consultant, speaker, and author. An advocate for leveraging technology to foster business growth, Larry also shares a deep connection with the outdoors. His passions for trail running, hiking, mountaineering, and climbing reflect his belief in exploring new horizons, whether on a mountain or in the marketplace.

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(360) 309-0478

(360) 309-0478